Agadir

Agadir private tour with Souk El Had and cable car to the kasbah

You're in for a day of Agadir's kasbah, cable car and carpets on this private tour that captures the cultural heart of this city from hilltop fortress to souk. You'll begin with a view that takes in the sprawling whitewashed houses, the yacht-filled marina and the curve of beach where Agadir Bay meets the Atlantic Ocean. But, as local guide, Amina, explains, “the most distinctive view has got to be the Arabic inscription of ‘God, Country, King' written in white stones on the hillside below the kasbah. It's an unofficial motto of Morocco, sharing the country's faith and patriotism.” The modern cable car will whisk you 236 metres up the hill from the marina station to the Kasbah of Agadir Oufella. It's a six-minute journey each way, so you've time to grab your camera and take in the views. At the top, your guide will show you around the phoenix-like fortress, which has been forced to resurrect twice after earthquakes devastated the original structures in 1755 and1960. Back down in the city, your next stop is the Argan cooperative. Here, you'll discover the secrets behind the production of authentic bio Argan oil – a staple in local cuisine and cosmetics.The final part of your day is a trip to one of Morocco's largest markets, Souk El Had. Try not to be intimidated by its 6,000 shops and stalls – it's a labyrinth, but your local guide is your superpower here. They'll help lead you through the narrow allies stacked high with a mix of colourful ceramics, lanterns, rugs and more. Take your time to enjoy the bustling atmosphere, breathe in the scent of fresh mint and cumin and pause for cup of tea before you do as the locals do and join in with some haggling.

Private 4x4 Atlas Mountains tour with Berber breakfast and lunch

Starting at sea level on the Atlantic coast of Agadir, you'll take your adventure to the high altitudes of the Atlas Mountains on this full-day tour. Your expert, local guide will lead you on a private 4x4 tour that takes in both the cultural and natural wonder of Morocco's rural landscape. Salma, one such guide shares more, “from start to finish this day is as much about exploring the local community as it is exploring the countryside. At our first stop in Alma, we'll meet a Berber family and share a traditional breakfast of sweet mint tea and freshly baked bread.” At your next stop, at the Oasis of Tamzargout, you'll get your first taster of the palm-fringed swimming holes and rocky gorges that will characterise the rest of the trip. After some photos here that're bound to make it into your latest holiday posts, it's back in the 4x4. The road then winds through Paradise Valley, Salma adds, “it's a beautiful spot, very aptly nicknamed by Jimmy Hendrix when he visited in the 60s.” From there, as you climb into the Ida-Outanane Mountains, you'll feel the air cool and see almond and argan trees lining the track.The village of Immouzer is the centre point of this trip. At 1,160 metres above sea level, it marks the beginning of the foothills of the Atlas Mountains. You'll spend plenty of time here, checking out the cascading waterfalls, steep, rocky valleys and terraced hillsides – trust us, you won't be short of somewhere to point your camera. Settle in for a traditional lunch here, with homemade bread and olive oil, a Berber tagine and Moroccan salad. Be sure to get a taste of the local honey here for a sweet finish to your trip, before you're driven down the mountain on a different route, letting you see as much of this striking land as possible.

Moroccan quad-bike adventure with sunset barbecue

If you've ever fancied whizzing off into the sunset on a quad bike, then this is the activity for you. You'll spend an hour kicking up the dust along trails where the Atlantic Ocean meets the Moroccan coast. Your transfer sets the scene, driving through surf villages in the afternoon, before arriving at a ranch for some tea and snacks before your ride. You'll then head out into the countryside, through banana fields, past Tamri Beach and towards the seemingly endless Timaline Sand Dunes on a quad bike. As the sun sets, it's back to the ranch for a barbecue dinner.

Quad biking, sandboarding and sunset camel ride with barbecue

Get ready to dive straight into the action on this half‑day tour as you power across the Tamri Dunes on a quad bike. Then, it's time to swap out your wheels for a sandboard and glide down the Timlalin Sand Dunes. Next up, you'll hop onto a camel for a laidback ride along the beach and palm groves as the sun sets on the horizon. Your adventure wraps up at a cosy ranch with a barbecue and live traditional music before heading back to your hotel.

Quad & Sandboarding Experience with Sunset BBQ

Kick off an unforgettable afternoon with a scenic coastal drive through Taghazout and Tamri. Feel the adrenaline rush as you roar through the wild dunes of Tamri on a 1-hour quad bike ride, followed by a sandboarding session at Timlaline dunes. As the sun sets, unwind at a local ranch with a tasty Moroccan BBQ. Sip on mint tea whilst watching the sunset over the Atlantic - the ideal finish to your day of adventure.

Moroccan quad bike and sandboarding tour

Heading north along Morocco's Atlantic coast, you'll begin the trip sweeping through local surf villages on the way to a cosy ranch in Tamri. After a warm welcome and a quick safety briefing, you'll be revving up and heading out on the Timlalin Sand Dunes for an hour's quad-bike ride. Make tracks along the beach and power through the rolling dunes before grabbing a board to test your balance with a sandboarding session. Then, shake off the sand and head back to the ranch for a refreshing Moroccan mint tea break to complete your trip.

Moroccan buggy and sunset camel ride with barbecue dinner

Let the sand fly as you power over the soft dunes in part one of this trio of desert treats. After an hour in the saddle, it's time to switch it up and try your hand at sandboarding over the slopes of the Timlalan Dunes. The team at the ranch will then pair you up with a camel to take a peaceful lollop along the beach at golden hour, when the sun is just beginning to set – the Atlantic horizon never looked so good. There's a warm welcome back at the ranch, with a barbecue dinner and traditional live music for a true taste of Moroccan hospitality.

Half-day buggy ride and sandboarding adventure

This half‑day adventure packs in double the fun. Once you've been picked up, you'll head north to Tamri for a one‑hour buggy ride across sandy trails, beach runs and little hills. Then, it's on to the Timlalin Sand Dunes for sandboarding, where you can slide, try a few jumps and snap photos of the epic desert-meets-ocean views. You'll wrap things up with Moroccan mint tea and a snack before heading back to your hotel.

Full-day sandboarding and Secret Paradise Valley tour

You're in for a full day of fun as you swing through the surfer village of Taghazout before hitting the Tamri Dunes for a sandboarding adventure. Then, after a scenic drive along the Atlantic coast, you'll stop for lunch and make your way to Secret Paradise Valley – a tucked-away oasis of palm groves, natural pools and tropical fruit fields. Here, you'll have time to swim, unwind and soak up the valley views before heading back to your hotel.

Half-day tour to Morocco’s Paradise Valley

You'll see the laidback surf culture of Taghazout, then relax to almost horizontal levels as you reach the calm flow of a natural oasis tucked into the foothills of the Atlas Mountains. Heading out of Agadir, first up you'll see Taghazout and its beaches where Atlantic swells have surfers flocking each year. Then, it's a short drive to Banana Village, where you'll have breakfast and check out the sea of fresh fruits on offer. Finally, you'll reach Paradise Valley, a palm-fringed cascade of natural pools where you can swim or simply gaze up at the rocky gorges.

Private full-day tour to Tiout and Taroudant from Agadir

Just beyond Agadir, the road slows down and the landscape changes pace. “Tiout is where life still follows the rhythm of the palms,” says Hassan, one of our expert local guides. “People stop to talk, share tea and let the day unfold.” You'll feel it as soon as you arrive. After passing argan trees — sometimes with goats balanced up in their branches — you'll be welcomed into a local home for sweet mint tea, poured slowly just as Moroccan tradition require. From here, you'll go for a walk through Tiout's oasis, which brings you into village life and surrounds you with swaying palm trees.Lunch is served at a traditional Kasbah in Tiout, a simple setting where you'll tuck in to chicken tajine, vegetable and meat couscous and a seasonal fruit plate to finish. Next, your journey continues to the walled town of Taroudant. With your guide leading the way, you'll walk along the old ramparts, wander through the medina and check out the souk, a marketplace where you can pick up souvenirs like lanterns and spices.On the return to Agadir, there's one final stop at Domaine Villate Limoune. As you stroll through the orange groves with your local guide, you'll learn how the fruit is grown and harvested, before tasting fresh juice straight from the source. It's a calm, fitting end to a day shaped by people, places and the small details that stay with you long after the road leads back to the coast.

Private tour of Morocco’s UNESCO-listed Essaouira with lunch

Essaouira is like a laidback, coastal cousin to the bold and boisterous Marrakech, but with full-on ancient charm credentials. You'll have plenty of time to wander inside the whitewashed Medina walls of this UNESCO-listed old town, which is brimming with age-old souks and artistic flair. As Youssef, a local expert guide, explains, “The French influence means that unlike many labyrinth-like medinas, this one has a grid layout, making it easy to find your way around the artsy stalls, spice souks and cafes.”You'll start your day with an early pick-up from your hotel in Agadir and make a couple of photo and coffee stops along the way. Your final pitstop is at the Argan Cooperative, where you'll hear about how luxury beauty products are made from the locally produced argan oil. Plus, you'll taste a few delicacies like olive oil, honey and mint tea. Then, it's onto the main event, a guided tour of Essaouira.This city's been a hub for writers, musicians and artists since the 1960s, so it's no surprise this place is loaded with tucked-away galleries and workshops, which you'll be able to check out as you tour the port, market and jewellery district. Inside the medina, there's a table at a restaurant waiting for you with the freshest catch of the day to tuck into, before some free time to roam the markets. Youseff shares his top tip, “at the spice souk look for stalls selling ras el hanout (a Moroccan spice mix) and ask for the ‘local blend' rather than the tourist jars – they'll often mix it fresh for you, and you can learn about each ingredient." After some friendly haggling with the locals, you might even have time for a walk along the beach before heading back to for your bus.